South African Companies Frequently spark Social Media Outrage – is this a new Marketing Strategy?

Social media users in South Africa were recently up in arms with regard to an advert that had appeared on the website of Clicks, a leading retailer in pharmaceutical and beauty products in the country.

The advert, according to most users, has racist connotations and it led to members of the EFF staging protests at Clicks stores nationwide.

Before Clicks’ advert, there were multitudes of other adverts by big corporations that seem to be intent on purposely riling black people by strategically rolling out racially offensive commercials…..

To read more, check full article on City Press.