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Max Koffi is a prominent advocate for Africa’s economic decolonization. He is the founder and CEO of Africa in Motion, a non-profit organization that aims to increase the impact of the African Diaspora on the sustainable and economic development of the African continent. Additionally, he is the founder and chairman of the Equal Trade Alliance (ETA). ETA aims to bring together European and African professionals, students, and civil society actors to reflect upon the current trade relations between Europe and Africa, as well as the challenges that arise.